Next generation marcoms

New relationships and techniques

This network is for anyone interested in the latest trends in social and viral media and the challenges faced by advertising and PR.

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  • Phil Woodford
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  • Jeanette James
 

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Jeanette James is now a member of Next generation marcoms Apr 8, 2009
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Vanessa is now a member of Next generation marcoms Mar 15, 2009
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Hatem elkashef is now a member of Next generation marcoms Mar 10, 2009
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Greg Smith updated their profile photo Mar 1, 2009
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Greg Smith is now a member of Next generation marcoms Mar 1, 2009
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Phil Woodford added the App Status Feb 21, 2009
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Videos posted by Phil Woodford Feb 21, 2009
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How elaborate can viral get?

I suppose, in theory, there's no limit to the amount of time and money you can lavish on a viral idea. Some of the best concepts often cost nothing, but I can't help having a sneaking admiration for people who really lavish attention on their projects. Take a look at www.pomegranatephone.com, for instance. It's actually a campaign for Nova Scotia. Was it worth $300k? At a creative level, yes. But what about return on investment? And how can its…See More
Discussion posted by Phil Woodford Feb 21, 2009
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Phil Woodford added the App Twitter Tracker Feb 21, 2009
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Off-the-shelf social networking

When I talk about social networking in training courses and university classes, one of the points I make is that the technology is becoming widespread and ubiquitous. Many marketers rightly assume that there is great potential in establishing a presence on the big sites such as Facebook, myspace and Bebo, as well as microblogging platforms such as Twitter. There is, however, also a value in establishing your own social networking space. This one is created on Ning for free, although it's also…See More
Blog post by Phil Woodford Feb 21, 2009
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Phil Woodford updated their profile Feb 21, 2009
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Phil Woodford created Next generation marcoms Feb 21, 2009

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Phil Woodford

How elaborate can viral get?

Started by Phil Woodford Feb 21, 2009.

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Phil Woodford

Off-the-shelf social networking

When I talk about social networking in training courses and university classes, one of the points I make is that the technology is becoming widespread and ubiquitous. Many marketers rightly assume that there is great potential in establishing a presence on the big sites such as Facebook, myspace and Bebo, as well as microblogging platforms such as Twitter. There is, however, also a value in establishing your own social networking space. This one is created on Ning for free, although it's also… Continue

Posted by Phil Woodford on February 21, 2009 at 6:53pm

 
 
 

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